Can I just state that I hate how the online advertising industry is so fragmented. I'm not alone, even the online advertising experts and the digital marketing gurus can't agree. In fact they aren't even clear where their industry is headed. What's an online publisher to do? My two cents: Join OpenX.
I'm shocked that not one of the thought leaders I researched even mentions OpenX. Granted many of these predictions came from our colleagues in the U.K., and because I received my Masters degree from the LSE, I can say they still appear to be behind the times. The only other viewpoints I could fine are from U.S. visionaries but honestly, they're full of blah, blah, blah too and that's because they all advocate the same thing: their own products. And don't even get me started on the conferences and non-profit member associations and organizations who aren't contributing anything to this field. As my Dad would say, give me a break. Yet even so, according to Forbes and eMarketer, spending on online ads will pass that of combined newspaper and magazine advertising for the first time this year.
If you're an online advertiser or marketer or publisher, tell me after reading through some of the above links, do you agree with any of these trend predictions? I think the Wall Street Journal title sums it up for me: *&%@#!
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