Listen to Erin on Martha Stewart's Radio Show - Tuesday, March 1st

Listen in as Erin Jansen, Founder of, discusses "The NetLingo Top 10 Internet Terms of 2010" and as she reveals new online jargon and texting lingo on the Martha Stewart Living Radio Show! Joining her are the co-hosts of Morning Living: Betsy Karetnick and Kim Fernandez and it promises to be an eduating and entertaining time :-)

The program is on Tuesday, March 1st at 8:00am EST on Morning Living on Martha Stewart Living Radio, Sirius 112 / XM 157. Please note: They are unable to provide copies of the interview so if someone could record it, that would be awesome! In case you missed Erin's television appearance on The Martha Stewart Show (it aired in April and in July, 2010), watch it here: NetLingo founder Erin Jansen discusses texting on the Martha Stewart show!

The Top 10 Internet Words of 2010 saw a huge emphasis on numbers and so we decided to feature multiple terms within one expression. Here are the Top 10 Internet Words of 2010 according to

1. leetspeak (1337) - a coded language replacing letters with other keyboard characters
2. 143, 1432, 459, 831 - means I love you
3. 182 - it means I hate you
4. 9, 99, H9, W9 - code to alert another computer user that someone is watching you
5. 53X, 8, CU46, LH6 - it means sex, oral sex, see you for sex, and let’s have sex
6. 10Q - it means thank you
7. LOL - most popular use means "Laughing Out Loud," not as popular is "Lots Of Love"
8. digitally grounded - a modern form of punishment that forbids use of electronic devices
9. cyberbullying - being bullied online by peers became a serious health concern this year
10. zerg - in gaming it is to outnumber the other team, in life it means to gang up on someone

Did you know most of these? If not, it’s time to get with the program! You can easily learn more lingo when you sign up for our Word of the Day newsletters and subscribe to our blog and RSS feeds.

Remember, Erin will be on the Martha Stewart Living Radio Show on Tuesday, March 1st at 8:00am EST on Morning Living on Martha Stewart Living Radio, Sirius 112 / XM 157 :-)

How to Get Rich Off the Internet

The bloggers who provided free content for the won't receive any of the $315 million AOL paid for the website. You have to admire Arianna Huffington’s chutzpah, said Debra Saunders in the San Francisco Chronicle. As a sometime “populist” who loudly laments “corporate greed,” Huffington attracted thousands of left-wing bloggers to write for free at her website. Then last week she sold out to AOL for $315 million.

After the spoils are divvied up among her “venture capitalist pals,” she’ll walk away with some $18 million and a new title as president and editor in chief of AOL’s Huffington Post Media Group. What will her army of bloggers and “citizen journalists” get for their labors? The chance for further unpaid glory toiling for AOL, a media giant with a market cap of $2.2 billion.

To understand Huffington’s business model, said Tim Rutten in the Los Angeles Times, “picture a galley rowed by slaves and commanded by pirates.” After all her bluster about “Wall Street plutocrats and crony capitalism,” she’s made a fortune off the backs of unpaid scribes and content “aggregation”—a polite term for stealing from legitimate news outlets that actually pay their writers.

Huffington’s bloggers got their just deserts from this deal, said Nate Silver in—which is nothing. publishes hundreds of blog posts every weekday. But the overwhelming majority of its 15.6 million daily page views are generated by content that the site “pays its staff to write or curate.” By my calculation, the advertising revenue generated by the site’s unpaid bloggers amounts to no more than a few bucks per blog post. Since our site commands millions of eyeballs, said Jason Linkins in, we’re doing people a favor by running their blogs or aggregating their content. That’s why the country’s major newspapers and magazines plead with us to run their stories, and why some of our contributors write for free. They know our site helps them reach the “widest possible audience.”

If Huffington can “make a fortune off people’s desire to express themselves,” said Andrew Sullivan in, then more power to her. And Huffington’s business model is hardly unique, said David Carr in The New York Times. It’s basically the template for all digital media, where “low-cost and no-cost content is becoming the norm.” The multi-billion-dollar valuations of Twitter and Facebook are derived largely from the content created by millions of users like me—for free. We are all digital serfs now, working for the feudal lords of cyberspace. Just don’t expect a share of their fat profits. “The check,” as Arianna might tell you, “is in the mail.”
- As seen in The Week

Brought to you by NetLingo - Improve Your Internet IQ

Online Advertising Lingo: social media

social media

Social media can take many different forms, including social networks, blogs, vlogs, social bookmarks, user reviews, video sharing, podcasts, rating systems, collaborative ranking, wikis, comments, message boards, and online forums. Technologies include: picture-sharing, wall-postings, e-mail, instant messaging, music-sharing, crowdsourcing, and VoIP, to name a few.

Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging). Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.

More specifically, Facebook is one of the most popular social media platforms. Facebook pushed the door wide open to user-generated content when it launched its application in May 2007. Facebook's platform is an API that developers can use to create widgets that can easily be distributed on Facebook. To encourage "take-up," Facebook's platform strategy allows developers to keep the revenue they generate through traffic to their applications. Within a year, Facebook had nearly 20,000 applications created mostly by thousands of 3rd party developers.

Primarily, social media depends on interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit. Among overall online users, reading others' comments on a Web site and reading blogs are the most popular social media activities.

Online Advertising Lingo: 1% rule

1% rule

A rule of thumb that suggests that if you get a group of 100 people online, then one will create content, ten will interact with it (commenting or offering improvements) and the other 89 will just view it (also known as lurking). Earlier metrics garnered from online community sites suggested that about 80% of content was produced by 20% of the users, but the growing data due to social networking sites and blogs creates a different picture. The lesson? A Web site that demands too much interaction and content generation from users will see nine out of ten people just pass by.

See also: the long tail, Web 2.0

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NetLingo The Internet Dictionary

Online Advertising Lingo: Lesson #1

3-way linking

An example of 3-way linking is when a person owns two Web sites, and uses one of the Web sites to offer link exchanges, in an attempt to build up the popularity of the other. In doing so, he or she adds a link to your site on the link exchange Web site, and asks in return that you link to the main site being promoted.

The higher a search engine can return your Web site when a user types in a keyword, the more traffic your Web site will receive. These optimized results are important on an ever-growing World Wide Web, and that's why Google is so revered: their algorithms produce the best results. Webmasters attempt to do all they can to accommodate the search bots, so as to increase their search results and their page rank. However, Google regularly penalizes Web sites for too many paid links and lowers page ranks. This is why 3-way linking and dedicated pages are important.

Many search algorithms are able to detect link trading as an artificial means of boosting the popularity of a Web site, thereby discounting the value of these links. By doing a 3-way link between Web sites hosted on different servers, a Webmaster can build link popularity without the search engine detecting the trade as easily.

3-way linking

The image illustrates the example: Site A represents you, the Webmaster of your own site. Sites B & C are owned by us. Site A links to Site B and Site C links to Site A. (If search Google for "3-way link" below, it will bring back several current Webmaster forum links and postings.)

NetLingo The Internet Dictionary