Online advertising has morphed into so many features and sizes, should online advertisers still consider measuring it in traditional marketing methods? Take a minute to brush up on your basic online ad lingo and then you tell me, what is the next step in online advertising measurement!?
An online advertisement (or Internet ad, or Web ad, or mobile ad, etc.), is a form of online advertising that is generally in the form of a graphic (or ad banner or text link) that takes a user to a Web site (or landing page) when it's clicked on. Other forms of online advertising include SEM and NFM.
Here are the Top 25 Basic Online Ads Everybody Should Know by Now:
- ad banner
- beyond-the-banner
- button
- contextual-based advertising
- CPC
- directory advertising
- house ad
- floater
- hyperstitial
- integrated sponsorship
- interstitial
- location-based advertising
- pop-under ad
- pop-up ad
- pre-roll
- post-roll
- mid-roll
- skyscraper
- social ads
- sponsorship
- superstitial
- text ad
- transactional ad
- trick ad
- ad overlay
For more online advertising and marketing lingo, go to the NetLingo Online Marketing List and the NetLingo Online Business List!
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