A research report by a 15-year-old intern at Morgan Stanley's London office "has generated a flurry of interest from media executives and investors," according to Julia Kollewe in the London Guardian, as seen in The Week.
Matthew Robson's report on teens' use of social media says flatly that "teenagers do not use Twitter" and that they regard online advertising as "extremely annoying and pointless." Traditional media, including television, radio and newspapers, is losing ground to new media.
The report has led some prominent media investors to question the business model for such social networking sites as Facebook and Twitter, which rely heavily on online advertising. Well it's about time. Note to media: keep it real. See also: digital native, generation y, twinternship, and read the full article here.
DBEYR,
Erin
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