In RetroTech: NetLingo Blog

So, Google can get hacked just like the rest of them – but they don’t want you to know it. That’s what we found out this week when they shut down Google+ (their failing social network) because of “a glitch” that gave outside developers would-be access to 500,000+ private profiles. This kind of headline has become so  common that people hardly pay attention to privacy data issues anymore, but we must! Google does... there's a reason they hid the compromising SNAFU from the government, and everybody else, for 7 whole months.

Why did they hide? Because they feared it would draw “immediate regulatory interest.” Well they’re right! Hello Congress, this time they told it to you themselves, in your kind of English: They covered up this data breach for 28 weeks, with no concern for their users’ private information, because they didn’t want to get “immediate regulatory interest.” Maybe you’ll understand the NetLingo word for it: data Valdez.

The privacy breach alone is one thing but this kind of cover up used to be damaging to a company. Even though they are reporting that it was “just email addresses and birth dates,” that kind of data gets put into algorithms that can identify specific people to target for identity theft. If data breaches are run of the mill for the masses, then maybe Google’s cover up will finally jar action from the classes. Dear Mr. President, please tell the FCC to make an 8th floor decision and launch an investigation to find out what else Google isn’t telling us.

- Erin Jansen, Internet Specialist, Social Psychologist, Founder of NetLingo.com

It’s called Responsive Website Design, or in webmaster lingo simply RWD, and it’s the new breed of website you’ve likely been seeing that “responds automatically” to your screen size. Basically, websites like NetLingo can overlay a little code to take our same robust content and make it easily viewable on all different kinds of screen sizes, whether it’s your smaller smartphone, medium size tablet, or larger size desktop. Check it out: NetLingo.com - on any of your devices, even the ads look good!

This latest design was considered “critical” because the truth is, as an online small business owner, you are always having to upgrade. I had created a nice, clean, SEO-optimized .mobi site back in day to fill the mobile browsing demand, but ultimately that wasn’t good enough for Big Tech. When Google announced “Mobilegeddon” in 2015 and started to boost the ratings of sites that are mobile friendly if the search was made from a mobile device, then “mobile first” became the new mantra. It’s understandable, especially since the amount of mobile traffic for the first time accounted for more than half of total Internet traffic, but here was another instance of Google forcing tech-savviness upon millions business owners in order to primarily service their search needs and their mobile search results.

My website started out as a flat HTML site and then got converted to a database-driven site and then upgraded to a LAMP stack site, and has now evolved into a full-blown Responsive Web Design site… and Big Tech forced my hand each upgrade all along the way. Even though NetLingo.com remains on the leading edge of website content and technology, apparently in this day and age, leading edge is no longer good enough… there’s even a NetLingo word for it: bleeding edge.

So, is this another instance where Congress should be seriously looking into Google’s monopoly and business practices if we want to remain a country where small business really matters? YES. But Congress doesn’t seem to understand Internet technology, let alone the implications. Who other than lobbyists is informing Congress about these matters and why is it taking Congress so long to make any decisions regarding Internet oversight?

Congress still hasn’t figured out the Secure Federal File Sharing Act (H.R. 4098), which would prohibit the use of P2P software on government computers and networks. I’m sorry but this bill has been under review by the United States Senate since March 25, 2010 meanwhile new botnets spread most rapidly via peer-to-peer communication. If my team and I didn’t make a decision for 8 years we’d get fired… and then hacked, or in their parlance “meddled with.” That's not good enough.

C’mon Congress. Of course, many small businesses want more and better mobile search results but does Big Tech have a right to make the millions of small business owners keep upgrading when they could possibly make a few changes on their end that would in turn benefit us all? United States citizens have been naïve in counting on Congress to care about Big Tech’s impact on small business owners. When you're ready for me to come to Washington and explain the implications of peer-to-peer networking, Google’s monopoly, or anything else Internet-related, I’m on the first plane.

- Erin Jansen, Internet Specialist, Social Psychologist, Founder of NetLingo.com

As a small online business owner, I hate to admit it but Internet taxes are inevitable. Senator Bernie Sanders introduced a bill called the "Stop Bad Employers by Zeroing Out Subsidies Act" also known as the "Stop BEZOS Act" because Sanders found out that many of Amazon's warehouse workers live on food stamps and Medicaid. Since Amazon gets government subsidies, that forces the American taxpayer to cover these costs, which in turn helps Bezos and Amazon shareholders become richer and richer. In case you haven’t heard, Amazon is now worth $1 trillion dollars and Bezos is the richest man in the world.

Under this Sanders plan, if an Amazon employee receives $300 in food stamps, Amazon would be taxed $300.  Great idea Bernie! Make Bezos and Big Tech pay, but better still, help Congress wake up. If 1 in 3 Amazon employees in Arizona receive food stamps and you recognize these workers need this type of help, Congress should also see the bigger picture that companies like Amazon are getting rich off of low worker wages and instead paying high shareholder returns. We now know that if Lowe’s, CVS, and Home Depot wouldn’t have “bought back their own stock” they could have provided each of their workers a raise of $18,000 a year; Starbucks could have given each of its employees $7,000 a year; and McDonald’s could have given $4,000 to each of its nearly 2 million employees. The workers would rather have a raise than food stamps! Yes, we all want to be rich like Jeff, but not with taxpayer subsidies.

Why does Amazon get a subsidy “cost of aid, hand-out” like this in the first place anyway --and then not have to pay it back-- when millions of small businesses are trying to compete with no assistance from the government at all? While Congress couldn't figure out who should get an online sales tax, Bezos was allowed to build Amazon through un-taxed revenue and low-wage employees, but every other brick and mortar store across America was obligated to pay, for 21 years and counting.

Who should get the Internet tax: Should it be the state where it was shipped FROM (sold) or the state where the product was sent TO (purchased). C'mon Congress, is that so difficult?  Make a decision. The online buyer, where the product is shipped TO and where the product is USED, gets the sales tax. All those years of taxes could have been helping to rebuild this country. Or look at it this way: Due to a low 5.46% sales tax in Wyoming and a high 10.02% sales tax in Louisiana, Amazon was able to charge 5 to 10% less for any product in America even before the small business discounted their product. Yes, Amazon is responsible for the demise of the sole proprietorship, there's even a NetLingo word for it: you've been Amazonned.

So, is Sanders right in asking Congress to seriously look into Amazon’s monopoly and business practices if we want to remain a country where small business really matters? YES. In fact, where is Congress in any of this?  Why did you not foresee the loss of revenue to the States and the economic burden ahead when Bezos and pals began profiting from hiring mostly part-time employees that would not be eligible for the ever-rising health care costs? Smells like lobbyists to me.

Bravo Bernie, the 77-year-old Senator from Vermont, who is leading the charge with his Stop BEZOS Act.  It’s long overdue but face it, Internet taxes are inevitable. Restoring the American dream and supporting a middle class should not mean subsidies from Congress. No to subsidies, yes to a living wage! Amazon's decision this week to raise its minimum wage to $15 an hour means Bernie Sanders' strategy is, so far, working magnificently. Et tu Congress?

- Erin Jansen, Internet Specialist, Social Psychologist, Founder of NetLingo.com

Does Google rig search results?  You bet it does! The Trump administration wants to regulate Google because Trump claims Google rigs search results. Well of course they do! That’s their business Mr. President, but not in the way you think. Google’s search algorithms are the secret sauce of their revenue, which last year amounted to $109.65 billion US dollars. Rigging search results is what makes them the dominant search engine in the market.

I’ve been tracking Internet trends since 1994 when the Web browser was first commercially released and take it from me, search engine algorithms have not only changed, they’ve gotten worse. Back then, a business owner could navigate through the various meta-tags and keyword policies that helped you boost your business listing. But now, Google makes 500-600 new algorithm updates in one year alone, and the small business owner has no way of keeping up unless they pay an SEO firm or fork out mega-dollars to Google for paid search results - which they created to push the other organic business listings further down.

The dream of a website used to be you could hang your shingle right next to the biggest corporation and still be seen, or at least get traffic by your own creative means. Now you’re one SEO tweak away from your blog or website tumbling down to the bottom of their search results never to be found again… I mean who really clicks after the first 2-3 result pages anyway?

So, is Google a monopoly that Congress should be seriously looking into if we want to remain a country where small business really matters? YES. Ask any small business owner if they feel overwhelmed by all the technology upgrades needed nowadays and then add search engine optimization spreadsheets and paid advertising dashboards to the mix, and they’ll tell you it’s a hot mess.

Face it, technology has outpaced our culture. It would seem a paradox because it all started out being a good thing: Google set up specific formulas to help promote business listings and champion free speech, however they’ve devolved into the corporate greed culture where the only thing that matters is money. Quarterly profits and stock prices are the gods they worship. They quietly removed the “Don’t Be Evil” clause from their code of conduct in May (!) and last month announced they are building a secret censored search engine in China which would block websites that are banned by the government and would not answer certain blacklisted questions. But they’ll all still make money, and their “answer boxes” will continue to divert website traffic away from small businesses thereby siphoning off even more of our online revenue dollars.

Rigging search results is only one example of Google’s monopoly, in fact there are MANY reasons why Google and other Big Tech companies should be investigated for anti-trust behavior (which I intend to explain one at a time). But we must also make sure Congress understands all of this Internet technology too (because quite frankly, it’s embarrassing to realize how our elected officials are so behind the digital times).

The real reason Trump’s administration is taking action is because he’s been ego-surfing! Trump has a Narcissistic Personality Disorder, and he’s concerned about HIS search results. He believes Google manipulates its search results to prominently display negative stories about HIM. There’s even a NetLingo word for it: Google narcissist. The fact is Mr. President, you just have a lot of negative news; right idea, wrong motive. You bet Google is rigging the system… for all of us… are we naïve in counting on Congress to care?

- Erin Jansen, Internet Specialist, Social Psychologist, Founder of NetLingo.com

Dear Friends of NetLingo,
Due to the recent events of this crazy world and the random characters in it, I am re-activating the NetLingo blog because I've decided I can no longer stay quiet and watch Big Tech and Congress duel it out with so little input from Us: the Public, the Everyman, the Individual, the Business Owner, the Citizen.

I invite you to join me in my editorial journey as I continue to explain and comment on the important Tech Issues In The News today and how it impacts our lives. Thank you for your continued support.
See you online,
Erin

Word of the year: #metoo - the movement began and exposed a cultural ugly truth, also revealing the power of hashtag activism and a #word. 

President Trump's victory in American politics brought on a slew of memes and acronyms from MAGA to ITMFA. Film at 11.

Dear Friends of NetLingo,
As part of ongoing improvements, I am sunsetting the NetLingo blog because I've decided to add these insightful updates within the NetLingo definitions in the dictionary.

I invite you to submit your own terms, sign up for free emails of the day, join me on social media, get copies of NetLingo books on Amazon, shop the NetLingo store for new lists, and most importantly, keep coming back to the website to learn the newest terms. I appreciate your loyalty, keep in touch, stay safe, and I'll see you online...!
AMBW,
Erin

Microsoft could be about to turn the promise of virtual reality into, well, a reality, said Farhad Manjoo in The New York Times. The company unveiled a prototype of the Microsoft HoloLens, a “wondrous” pair of high-tech glasses that overlay three-dimensional holograms onto the environment around you. During one demonstration, I put on the headset and saw a scene from the video game Minecraft superimposed on a real living room. A Microsoft minder showed me how to use my hands to select a virtual hammer—a tool in the game—and instructed me to smash the coffee table in front of me. “She wanted me, in other words, to use a digital object to interact with a real one.” I waved my index finger, brought the hammer down, and was stunned by what happened: The coffee table shattered into digital splinters and then disappeared. “HoloLens had perfectly erased the coffee table from the environment.”

This device isn’t just a fancy toy, said Jessi Hempel in Wired.com. Microsoft thinks it will usher in “the next era of computing,” in which workers will one day swap their keyboards and monitors for virtual reality headsets and “compute in the physical world, using voice and gesture to summon data and layer it atop physical objects.” I got a glimpse of this new reality in a hands-on test with HoloLens. I sculpted a digital model of a plastic snowman that could be produced on a 3-D printer and had a holographic Skype call with a motorcycle designer in Spain, who helped me “paint a three-dimensional fender atop a physical prototype.” The big question is whether a tech dinosaur like Microsoft can perfect HoloLens without messing it up, Devindra Hardawar in Engadget.com. “Given its history, there’s no guarantee it won’t.” The last time the company released a supposedly groundbreaking product, in 2012, the laptop-tablet hybrid Surface, it was “a fiery train wreck of a device that I wanted to catapult out the window.”

Still, HoloLens already looks as if it has more potential than Google Glass, said Christina Warren in Mashable.com. Glass was designed to be an always-on “smart companion” that users would wear in the car, at work, and at home—something few people wanted to do. The HoloLens, in contrast, is “something a person would only wear for short stretches of time” and for specific tasks, such as playing a video game or holding a teleconference. “By setting the expectation that HoloLens isn’t something you wear all the time,” Microsoft could make it into “an experience that you eventually want to have everywhere.”

-As seen in The Week
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“Google Glass is finally dead,” said Will Oremus in Slate.com. This week, Google suspended sales of the “semifunctional and socially controversial” high-tech eyewear and all but admitted it was “going back to the drawing board.” Launched in 2013, Glass proved “a public relations disaster” from the start. The device was banned in bars, restaurants, and much of Las Vegas over privacy concerns, and early adopters were widely mocked as “Glassholes.” Some might argue that Google Glass was “too far ahead of its time for its own good,” said Rick Aristotle Munarriz in DailyFinance.com. But in truth, the specs were simply too “creepy” to catch on. No one wanted to sit next to a Glass-wearing stranger, wondering if his or her every move was being recorded, or put up with a Glass-bedecked dinner companion who might be secretly reading emails or even “watching porn.” And at $1,500 a pop, Glass was far “too expensive” and odd looking for a product that still had plenty of kinks.

Ignore these “premature obituaries,” said Fred O’Connor in PCWorld.com. Even though Google will no longer sell the specs in their current form, the company isn’t killing the project, just shifting it out of the company’s incubator, Google X, and into a stand-alone unit. The fact that Glass will now be overseen by Tony Fadell, an early designer of the iPod who is more recently responsible for the popular digital thermostat, Nest, also suggests Glass’s “future as a consumer device might not be over.” In the immediate term, analysts believe Google will redesign Glass for the workplace, since groups like “surgeons and engineers” have been far more embracing of the technology than everyday users.

If Google is smart, it will ditch the embedded camera altogether, said Jake Swearingen in TheAtlantic.com. Smart glasses are a promising type of wearable, since they give users “a hands-free way to look at a screen.” But new technology involves new social norms, and having a recording device attached to everyone’s faces is too much, too fast. Let this be a lesson to Silicon Valley about the “perils of developing hardware whose purpose isn’t clear,” said Conor Dougherty in NYTimes.com. Compared with the iPhone, which “cleverly combined products people already understood and used,” Glass has a value that has always seemed a little vague. In order for Google to be “the gateway through which people live every aspect of their lives,” the company must be smarter about creating products “that aren’t just useful but have more ethereal qualities like beauty and coolness.” Only time will tell if Google takes this “humbling retreat” to heart.

-As seen in The Week
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