In RetroTech: NetLingo Blog

As reported by Alyson Shontell in Business Insider, many of the world's most valuable startups haven't been around for very long. Some companies with $100 million+ valuations were founded just this year in 2011. Others have been around, but didn't receive any traction until a few months ago. Take a look at what investors perceive to be the most valuable new companies in the world.

15. Betterworks - A business platform where businesses can create, more rewarding work environments for their employees. Founded in 2011 and based in Santa Monica, CA it's estimated value is $100 million. The CEO is Paige Craig / Investors: Redpoint Ventures. The analysis? Betterworks is a social platform for employees that rewards them and encourages collaboration. In August 2011, Betterworks raised $8 million with an implied valuation of $100 million.

14. Instagram - Photo sharing for iPhone. Launched in November 2010 and based in San Francisco, CA, it's estimated value is $100 million. The CEO is Kevin Systrom / Investors: Andreessen-Horowitz, Baseline Ventures, and Benchmark Capital. The analysis? Instagram is a photo sharing application that is receiving an immense amount of traffic. It is growing shockingly fast. In less than a year, it has amassed 9 million users. There's no revenue model yet, but investors tend to get very excited about companies that grow their user-bases this fast. We therefore estimate that the company is worth $100 million.

13. Warby Parker - A prescription glasses online discount retailer. Founded in late 2010, launched early 2011 and based in New York, New York, it's estimated value is $120 million. The Co-CEOs are Neil Blumenthal and Dave Gilboa / Investors: First Round Capital, SV Angel, Lerer Ventures, Davis Smith. The analysis? While margins for online retailers aren't huge, glasses are something that are purchased almost annually; Warby's product inherently encourages repeat customers. One of the sources estimates that Warby Parker has already sold more than 100,000 pairs of glasses in the last year. Two sources involved in the financing and one additional industry source say that the $12 million round Warby Parker just raised was at an estimated valuation of $100-200 million.

12. Beachmint - Social commerce company where celebrities launch lines and products. Founded in late 2010 and based in Santa Monica, CA, it's estimated value is $150 million. The CEO is Josh Berman / Investors: New Enterprise Associates, Trinity Ventures, Lightbank, Scale Venture Partners, Stanford University, Anthem Venture Partners. The analysis? The startup raised $23.5 million in June at a reported $150 million valuation, Film at 11.

11. Flipboard - Personalized social magazine for iPad. Founded in 2010 and based in Palo Alto, CA, it's estimated value is $200 million. The CEO is Mike McCue / Investors: Venture Partners, Comcast Capital, Kleiner Perkins Caufield & Byers, Index Ventures, the Chernin Group, angel investor Ron Conway, Square CEO Jack Dorsey, actor Ashton Kutcher, and Facebook co-founder and Asana founder, Dustin Moskovitz. The analysis? Flipboard is an easy news reading experience for the iPad. In April, Flipboard raised $50 million at an estimated $200 million valuation.

10. Shoedazzle - Personal styling and fashion services including the sales of shoes, handbags, jewelry, and more for a monthly fee. Founded in March 2009 and based in Los Angeles, CA, it's estimated value is $280 million. The CEO is Brian Lee / Investors: Andreessen Horowitz, Lightspeed Venture Partners, Polaris Ventures, Accel Partners, Comcast Ventures, Allen & Company, and Khosla Ventures. The analysis? Shoedazzle offers its members personalized fashion, including shoes, jewelry, handbags, and other accessories. Users are charged to receive the monthly accessories at their doorsteps. The company is expected to generate $70 million in 2011 revenue, up from $23 million in 2010. Shoedazzle raised $40 million in May of 2011, with a valuation north of $200 million. Applying a 4x on 2011 revenue, Shoedazzle's valuation is at $280 million.

9. Vostu - Online gaming site and virtual goods. Founded in 2007 and based in San Paulo, Brazil, it's estimated value is $300 million. The CEO is Daniel Kaife / Investors: Tiger Management, Accel Partners, Intel Capital and General Catalyst Partners. The analysis? Vostu is an online gaming company that is big in Brazil. It has 42 million users. Vostu raised $30 million at the end of last year at what we estimate was a $300 million post-money valuation. While the company has grown significantly since then, a lawsuit with Zynga is a potential risk for Vostu. We estimate that Vostu will do about $50 million of revenue this year. We use a 6x multiple, keeping the valuation at $300 million.

8. One Kings Lane - Flash sale site. Founded in 2009 and based in San Francisco, CA, it's estimated valuation is $440 million. The CEO is Doug Mack / Investors: Tiger Global Management, Institutional Venture Partners, Kleiner Perkins Caufield & Byers, Greylock Partners, Accel Partners, Comcast Ventures, Allen & Company, and Khosla Ventures. The analysis? The Wall Street Journal says One Kings Lane will likely generate $100 million in revenue this year, up from $30 million last year. In September 2011, the company raised $40 million at a $440 million valuation.

7. ZocDoc - Online booking for doctor and dentist appointments. Founded in 2007 and based in New York, New York, it's estimated value is $700 million. The CEO is Cyrus Massoumi / Investors: Jeff Bezos, DST Global, The Founders Fund, Khosla Ventures, Mark Benioff, and SV Angel. The analysis? ZocDoc is an easy way to book last-minute doctor appointments online. It is used by more than 700,000 people per month. ZocDoc is free for patients and charges every featured practice $250 per month. In the summer of 2011, DST Global invested $50 million and Goldman Sachs invested $25 Million in ZocDoc at about a $700 million valuation.

6. Storm8 - The creator of Role Playing Games on the iPhone, iPod Touch and Android device. Founded in March, 2009 and based in Redwood Shores, CA, it's estimated value is $1 billion. The CEO is Perry Tam / Investors: Accel Partners and Technology Crossover Ventures. The analysis? Storm8 creates role playing games for mobile devices. It is rumored to be raising a $300 million round at around a $1 billion valuation from the likes of Accel Partners and Technology Crossover Ventures. Zynga was interested in acquiring Storm8 but took its name out of the running because the price was too rich.

5. Spotify - A digital music service that provides access to millions of songs. Founded in 2006 and based in Stockholm, Sweden, it's estimated value is $1.1 billion. The CEO is Daniel Ek / Investors: Kleiner Perkins Caufield and Byers and Digital Sky Technologies Global. The analysis? Spotify is enormously popular in Europe and recently launched in the US, where it has already amassed 2 million subscribers. The $50 million Spotify raised in February, 2011 was reportedly at a $1.1 billion valuation.

4. Rovio - Game development and merchandise, well known for the popular game, Angry Birds. Founded in 2003 (Angry Birds launched December 2009) and based in Finland, it's estimated value is $1.2 billion. The CEO is Peter Vesterbacka / Investors: Accel Partners and Atomico Ventures. The analysis? In March 2011, the Angry Birds maker raised $42 million from Accel Partners and Atomico Ventures at an estimated valuation of $200 million.In 2011, we estimate the company is on track to generate $80 million of revenue, and it's supposedly raising an even bigger round at a $1.2 billion valuation.

3. Airbnb - Offers a global network of accommodations offered by locals. Founded in August 2008 and based in San Francisco, CA, it's estimated value is $1.3 billion. The CEO is Brian Chesky / Investors: Andreessen Horowitz, DST Global, and General Catalyst. The analysis? Airbnb is a short-term apartment rental service. The company raised $112 million in July 2011, but Airbnb is not without its issues. Users have publicly complained about their apartments being destroyed by other Airbnb users. Reports suggest that Airbnb will do north of $500 million of gross merchandise sales in 2011, and book net revenue of about 5% of that. We put the company's value at $1.3 billion, which is about 2X gross merchandise sales and the reported valuation of the most recent financing.

2. Square - Accept credit card payments anywhere with your iPhone, iPad or Android phone. Founded in 2009 and based in San Francisco, CA, it's estimated value is $1.6 billion. The CEO is Jack Dorsey / Investors: In 2009, Khosla Ventures invested $10 million in Square. In January 2011, Square raised $27.5 million from Sequoia Capital, Khosla Ventures, and Jeremy Stoppelman. In June 2011, Square raised a massive $100 million round led by Kleiner Perkins Caufield & Byers and Tiger Global Management. The analysis? Earlier in 2011, Square raised capital at a $240 million valuation. In June 2011, it raised an additional $100 million; two inside sources say the round valued Square at $1.6 billion. Square is getting used by more and more small businesses, but it is still largely unprofitable. The New York Times reports, "Square is on track to notch gross revenue of about $40 million. But its adjusted operating income is expected to be in the red, at negative $20 million. The hope is for Square to reach profitability in 2012 with gross revenue of at least $200 million."

1. Dropbox - A free service that lets you bring your photos, docs, and videos anywhere and share them easily. Founded in 2007 and based in San Francisco, CA, it's estimated value is $4 billion. The CEO is Drew Houston / Investors: Dropbox is rumored to have closed a massive round at a $4 billion valuation led by Index Ventures last month. It received seed money from Y Combinator and, in fall 2008, Sequoia Capital led a $7.2M Series A with Accel Partners. The analysis? Before the round was reported in August 2011, rumors were flying that Dropbox could be worth as much as $8 billion. Due to tanking markets or an interest in specific investors, Dropbox settled for a lower valuation. The $4 billion valuation could be justified. Dropbox makes it easy to store and backup documents in the cloud, sync them between devices and retrieve them later. It solves a problem everyone has, so it has a very big potential market. Dropbox's costs are always going to go down, because cloud computing costs are always getting cheaper. On the revenue side, Dropbox's revenues are always going to go up. It's a freemium business model, and freemiums works best when the value of the services go up over time. Most people won't pay to back up a few files on Dropbox. They'll pay to store them all.

The Earth is surrounded by an ever-growing cloud of space junk. Is it too late to take out the extraterrestrial trash?

How much space junk is up there?
Since the space age began with the launch of Sputnik 54 years ago, we've turned the region just above Earth's atmosphere into a giant scrap yard, littered with everything from exploded rockets to tools lost during space walks. The U.S. Space Surveillance Network is currently tracking some 22,000 pieces of orbital trash that are at least 4 inches across. NASA estimates that tens of millions of smaller, non-trackable objects are circling the Earth, such as screws and flecks of spacecraft paint. It can take centuries, but everything that goes up comes down. Smaller trash burns up on re-entry; larger objects can reach the ground. That was the case last month, when a 6-ton NASA satellite made a fiery descent through the atmosphere and splashed into the Pacific Ocean. With more and more countries lobbing satellites into space, Earth's orbit is filling up with waste faster than gravity can empty it. "The problem is worse now than it was 10 years ago," says NASA engineer LeRoy Cain. "In 10 years it will be worse still." Even if humanity never sends up another rocket, the number of stray objects will continue to climb.

Why might that happen?
There's so much debris in orbit, says the National Research Council in a recent study, that it could set off a "collision cascade": an unending chain reaction in which pieces of junk collide and create more debris, which in turn causes more collisions and debris. This runaway process could create a clutter barrier in space that would make it difficult to operate the satellites that enable our communications, meteorological, and GPS systems. "We've lost control of the environment," says retired NASA scientist Donald Kessler, who wrote the NRC study.

What makes the junk a hazard?
Most space debris flies at or near an orbital velocity of 17,500 miles per hour. At that speed, even a tiny bolt can cause massive damage. “If one collides with a satellite or another piece of debris at the not-unreasonable relative velocity of, say five miles per second, it will blow it to smithereens,” says NASA engineer Creon Levit. The International Space Station has been fitted with more than 100 shields made from layers of aluminum, ceramic, and Kevlar fiber that can withstand strikes from objects measuring 0.4 inches and smaller. But in April the ISS had to maneuver to avoid a large piece of debris — the fifth time since 2008 it was forced to do so. Two months later, the six-man crew rushed to their Soyuz escape pods when a small hunk of junk hurtled toward the station. The debris passed within 1,100 feet of the station, its closest shave yet. Other satellites make maneuvers almost daily to avoid collisions, costing them precious fuel and shortening their lifespans.

Can't we stop the buildup?
In 1981, NASA tweaked the design of its rockets so they would no longer explode into hundreds of pieces after delivering payloads into orbit. The Europeans, Russians, and Chinese followed suit over the next decade, and it appeared as though the space junk problem had been largely contained. That all changed in 2007, when China blasted apart a defunct weather satellite with a missile, creating 150,000 new pieces of debris, 3,118 of which are large enough to be tracked from the ground. Then, in 2009, the retired Russian communications satellite Cosmos 2251 smashed into a working satellite owned by the U.S. firm Iridium. The collision created another 2,000 big chunks of orbiting scrap. "Those two single events doubled the amount of fragments in Earth orbit, and completely wiped out what we had done in the last 25 years," says Kessler.

Is it possible to remove the junk?
The U.S. Air Force is developing a $1 billion "Space Fence" radar system to track debris as small as 0.4 inches and supply advance warnings to satellite operators. But there's a growing consensus that monitoring the problem isn't enough — someone needs to take out the trash. The European Space Agency has suggested sending up a probe to spray old boosters and satellites with expanding foam. The foam would increase the junk's atmospheric drag, ensuring a quicker re-entry into Earth’s atmosphere. ESA scientists say their plan could remove the 50 largest pieces of junk within 30 years. NASA, meanwhile, has suggested using Earth-based lasers to nudge large pieces of space junk off collision courses.

When will the cleanup start?
At the moment, all the junk-busting gadgets are still doodles on the drawing board. But even if we had the technology at hand, no nation has the legal right to launch a mass cleanup of space. "You can't take, touch, or salvage space objects from another country," says Joanne Gabrynowicz, a space-law expert at the University of Mississippi. That’s a big problem, since only 29 percent of the clutter is American, while 37 percent is Russian and 28 percent Chinese. The international community isn’t likely to resolve this legal quandary anytime soon. "The U.N. Committee on the Peaceful Uses of Outer Space are still arguing about where space begins," says Victoria Samson of the Secure World Foundation, a lobbying group. That’s "the same argument they’ve been having for 40 years."

Getting hit by falling garbage
NASA estimates that at least one piece of trash hits the Earth's surface every day, but only one person is known to have ever been struck. Lottie Williams was strolling in a Tulsa park in 1997 when she saw a fiery streak in the sky and felt something tap her on the shoulder. It turned out to be a metal strip from a Delta II rocket, about the weight of "an empty soda can," she says. So don't panic next time a satellite re-enters the atmosphere. The European Space Agency estimates that in the course of a typical 75-year lifetime, the risk of being injured by space junk is less than one in 1 billion. In comparison, the lifetime risk of being struck by lightning is around one in 80,000.

Brought to you by NetLingo: Improve Your Internet IQ

People everywhere tend to feel chipper at breakfast, get grumpier over the course of the day, and brighten again before going to bed. That is the central finding of a vast new study of Twitter users, which may be even more significant in establishing social-networking sites as “the foundation of a new social science,” Harvard University sociologist Nicholas A. Christakis tells The Washington Post.

Researchers at Cornell University tracked the changing moods of 2.4 million people in 84 countries over two years by analyzing their tweets. Using special software, they searched some half a billion posts for words that indicated positive feelings, like “awesome” and “fantastic,” or negative feelings, such as “panic” and “fear.”

When they graphed the results based on the timing of the posts, they discovered a universal daily pattern: Happiness peaks around breakfast, between 6 a.m. and 9 a.m.; falls to a low between 3 p.m. and 4 p.m.; and then rises to another high after dinner. The same trend holds true on weekends, when most people aren’t at work. The study, the first to track the emotions of so many people across cultures, suggests that innate biological rhythms play a big role in our moods.

Brought to you by NetLingo: Improve Your Internet IQ

The existence of the Internet has had an immeasurable effect upon how we, as a society, view and access the world. No other device, service or outlet has achieved what the Internet has in broadening the awareness of all those who have taken part in its offerings or have been uniquely affected by those who do. There is a ‘power’ within that cyber-world that is accessed by a few minor finger-clicks on a keyboard; and it’s a power that is unmatched.

1. Accessibility - Whether in the comfort of my own home, on a plane, on the beach or huddled in the corner at my favorite coffee shop, the Internet is there and available to me. With the advent and subsequent development of tangible, reliable wireless services, the Internet is accessible from nearly any location on the earth.

2. Diversity - The menu of information, resources, interest is only limited by my own imagination to access such things via the Internet. Somewhere in that cyber-world there lays the answer to my queries or the exact need to pique my contemporary whim; and retrieving these things is incredibly simple to do.

3. Anonymity - Whether I’m communicating in a forum, chat room, or simply conversing with some cyber-friends I can do this in a manner that wholly suits me. I may choose to don a disguise for the day, type while in my pajamas—whatever–I can communicate, unabated by normal social standards or protocol.

4. Engagement - The choice is all my own as to whether, or not, I choose to engage with the Internet. It is there for me to use whenever I feel the need, or want, to do so. It demands nothing from me and is my dutiful servant.

5. Exploration - The Internet permits me to satisfy any curiosity that I may bring forth. Whether I’m researching news events, historical accounts, or the mating behaviors of the kiwi, the availability of this information is always there.

6. Uninhibited - Unlike traditional forms of research resources, the Internet doesn’t keep any hours of operation. It is always available to me, regardless of time or day.

7. Entertainment - Along with all the wealth of knowledge available on the Internet, it also includes all manner of entertainment. The entertainment can be accessed as an onlooker from your monitor portal, or it can be participatory for those of a more exhibitionist nature. The Internet has become a stage upon which anyone can gain access.

8. Economical - The cost-effectiveness for vendors in publishing and advertising on the Internet has profound influence on how I choose to shop or market for services. With time always at a premium and travel expenses at an all-time high, I am able to research, evaluate and even purchase products via the Internet and have them shipped directly to my home.

9. Enrichment - Given the plethora of quality information and resource on the Internet, I am able, and empowered, to delve into social, economic, political and entertainment interests at a level that suits me best.

10. Communication - The true beauty, to me, of the Internet is that I may choose to communicate with virtually anyone, and to do so in real time. I don’t have to wait for the postal service to deliver my correspondence. I can send a note, request, solicitation or resume to anyone; and this communication is delivered in milliseconds. I may also befriend and socialize with those whom I’ve never met, or would ever have a chance to know, on the other side of the planet. The Internet enables me to keep in touch, more effectively and much more effortlessly.

Special thanks to my friends at ISPs.org for submitting this blog piece :-) Communications and enhancements of our personal lives have never been more attainable and easier with the use of the Internet; and with it, we are truly rulers of our private domains.

Brought to you by NetLingo: Improve Your Internet IQ

Print, it seems, better enables editors to perform an “agenda-setting function,” said Jack Shafer at Slate.com.

"I canceled my subscription to The New York Times a few years back," said Jack Shafer. "I wasn’t disappointed with the Gray Lady’s coverage; I just found it more convenient to get my news from the newspaper’s excellent website. But less than a year after my Times cancellation, I was paying for home delivery of the newspaper again. Despite spending ample time on the website, I failed to notice many worthy stories; I also found I couldn’t recall much of what I’d read."

“My anecdotal findings about print’s superiority have been backed up by a new study: Oregon University researchers found that readers of the Times’ print edition remembered significantly more stories, facts, and ideas than online news readers. Print, it seems, better enables editors to perform an agenda-setting function—the use of placement, prominence, and type size to signal what’s most important. When you read online, meanwhile, you’re frequently interrupted by intrusive ads and the need to click through to second and third pages. I’m no luddite, and I like the Web and the iPad. But for real reading satisfaction I still reach for the print editions. What do you think?

Brought to you by NetLingo: Improve Your Internet IQ

We may soon be wearing our electronic gadgets—from heart monitors to cell phones—as a second skin. Researchers have discovered a way to create circuits so thin and flexible that they can be applied like temporary tattoos.

“All established forms of electronics are hard, rigid,” study author Yonggang Huang, an engineer at Northwestern University, tells ScienceDaily.com. But by using wires thinner than a hair and mounting them in flexible sheets of silicon and rubber, he and his colleagues were able to make digital patches that are as soft and elastic as human skin. The circuits, called epidermal electronic systems, can be rubbed on with water instead of needing tape or glue to attach. And they’re small enough to be recharged with solar power.

Researchers say the technology will be nearly invisible to wearers and could be used instead of bulky machines to record medical patients’ vital signs. The paste-on computers will also let us interact with video games and MP3 players using muscle or voice commands. “Ultimately,” says co-author John Rodgers, they will “blur the distinction between electronics and biology.”

Would you wear one on your wrist?

- As seen in The Week
Brought to you by NetLingo: Improve Your Internet IQ

MIT’s Technology Review’s Kenrick Vezina writes on a recent study that says we augment our memory with the Internet. The flood of information available online with just a few clicks and finger-taps may be subtly changing the way we retain information, according to a new study. But this doesn't mean we're becoming less mentally agile or thoughtful, say the researchers involved. Instead, the change can be seen as a natural extension of the way we already rely upon social memory aids—like a friend who knows a particular subject inside out.

Researchers and writers have debated over how our growing reliance on Internet-connected computers may be changing our mental faculties. The constant assault of tweets and YouTube videos, the argument goes, might be making us more distracted and less thoughtful—in short, dumber. However, there is little empirical evidence of the Internet's effects, particularly on memory.

Betsy Sparrow, assistant professor of psychology at Columbia University and lead author of the new study, put college students through a series of four experiments to explore this question.

One experiment involved participants reading and then typing out a series of statements, like "Rubber bands last longer when refrigerated," on a computer. Half of the participants were told that their statements would be saved, and the other half were told they would be erased. Additionally, half of the people in each group were explicitly told to remember the statements they typed, while the other half were not. Participants who believed the statements would be erased were better at recalling them, regardless of whether they were told to remember them.

Another experiment had subjects again typing predetermined statements into a computer, but this time, some were told that their statements would be saved in a specific folder on that machine. Participants were better at remembering the names of the folders a statement was stored in than they were at remembering the statements themselves.

The experiments suggest that we are less likely to remember facts when we know they can be easily looked up online, the researchers say. This conclusion is an extension of an idea proposed some 30 years ago by Sparrow's mentor (and a coauthor of a paper describing the latest work), Daniel Wegner, of Harvard's psychology department.

Wegner proposed the idea of "transactive memory" as a collective social memory of sorts. For example, if a friend has an exhaustive knowledge of Greek history, you can simply remember that The Iliad is Greek and that your friend knows about Greek things, rather than remembering who wrote the epic poem. Sparrow and Wegner say that the Internet may serve a similar function, acting as an extension of this external memory.

Mary C. Potter, professor of psychology in MIT's Department of Brain and Cognitive Sciences, says the study supports the commonsense idea that we use external tools to remember information. She notes, however, that many of the results are at the threshold for statistical significance, and says the study should be seen as suggestive rather than conclusive.

Potter also wonders if the results may be due to sociological rather than psychological phenomena. When your friend whips out his smart phone to look up information about a band, this could be "because it's fun" rather than being about changes to how our brains store information, she says.

Nicholas Carr has been one of the leading voices in the debate. His book The Shallows, published in June, contends that the Internet is having a detrimental effect, an argument he supports with numerous scientific studies. He says Sparrow's study "indicates how flexible our brains are in adapting to our tools."

However, he's not convinced that this adaptation is positive. "It's critically important to remember that there's a difference between external memory and internal memory," he says. "If you're not internalizing ... then your understanding becomes less personal, less distinctive, and, I think, ultimately more superficial."

Sparrow, on the other hand, sees this adaptation as positive. She says our minds are molding to the Internet, just as they have in the past with technologies like the written word.

She's now trying to probe the benefits of this external memory with more experiments. Imagine a history student reading a dense passage, full of dates and names, about the American Revolution. Perhaps if the student is confident that the details will be available on the Internet, he will be better able to get a larger sense of why the revolution happened. Her intuition is that when we expect the details to be available later, we're better at looking for larger messages that might be obscured if we were preoccupied with minutiae.

- As seen in Technology Review

You don’t need to have 5,000 friends of Facebook to know that social media can have a notorious mix of rumor, gossip and just plain disinformation. The Pentagon is looking to build a tool to sniff out social media propaganda campaigns and spit some counter-spin right back at it, according to Adam Rawnsley in Wired.

Defense Department extreme technology arm DARPA unveiled its Social Media in Strategic Communication (SMISC) program. It’s an attempt to get better at both detecting and conducting propaganda campaigns on social media. SMISC has two goals. First, the program needs to help the military better understand what’s going on in social media in real time — particularly in areas where troops are deployed. Second, Darpa wants SMISC to help the military play the social media propaganda game itself.

Not all memes, of course. Darpa’s not looking to track the latest twists on foul bachelor frog or see if the Taliban is making propaganda versions of courage wolf. Instead, it wants to see what ideas are bubbling up in among social media users in a particular area — say, where American troops are deployed.

More specifically, SMISC needs to be able to seek out “persuasion campaign structures and influence operations” developing across the social sphere. SMISC is supposed to quickly flag rumors and emerging themes on social media, figure out who’s behind it and what. Moreover, Darpa wants SMISC to be able to actually figure out whether this is a random product of the hivemind or a propaganda operation by an adversary nation or group.

Of course, SMISC won’t be content to just to hang back and monitor social media trends in strategic locations. It’s about building a better spin machine for Uncle Sam, too. Once SMISC’s latches on to an influence operation being launched, it’s supposed to help out in “countermessaging.”

Darpa’s announcement talks about using SMISC “the environment in which the military operates” and where it “conducts operations.” That strongly implies it’s intended for use in sensing and messaging to foreign social media. It better, lest it run afoul of the law. The Smith-Mundt Act makes pointing propaganda campaigns at domestic audiences illegal.

What exactly SMISC will look like it its final form is hard to say. At the moment, Darpa is only in the very beginning stages of researching its social media tool. They’re focused on researching the brains of the program — the algorithms and software that’ll identify, locate and make sense of social media trends.

For that, they need some social media data to play around with and test on. Darpa wants bidders to create it in one of two ways. Bidders can round up a few thousand test subjects willing to let their social media data be a guinea pig for SMISC’s software. Alternatively, they can rope in some consenting test subjects for a massively multiplayer role playing game in which generating social media data is a key part of gameplay.

SMISC is yet another example of how the military is becoming very interested in what’s going on in the social media sphere. Darpa has plans to integrate social media data into its manhunt master controller, Insight. NATO has already been paying keen attention to Twitter, using data from the micro-blogging service as an intel source to aid in bomb targeting decisions.

Darpa’s presolicitation offers a very vaguely-sourced anecdote spelling out how SMISC could be used. It details how a social media rumor about the location of a particularly reviled individual — identity and location undisclosed — almost led a lynch mob to storm a house in search of him. Authorities who happened to be paying attention to the Internet rumor were fortunate enough to spot it in time to intervene. In this telling of SMISC’s potential applications, the software could be used to as a tripwire to stop potentially dangerous social media campaigns in their tracks. But we’re sure you — and the Pentagon — can think of a lot less anodyne uses for Darpa’s social media propaganda tool.

- As seen in Wired

Know how to tweet? Or how to put words into the mouths of foreign security functionaries? If so, the U.S. Army wants you to help un-quagmire the Afghanistan war. In honor of the 10th anniversary of 9/11, here's one way you can help and get out of the bleak job market.

A new solicitation from the Army seeks communications experts to run the full spectrum of outreach and messaging for the war effort, said Spencer Ackerman in Wired. A new “Web Content/Social Media Manager” will work with the U.S. military command in Afghanistan, known by the acronym USFOR-A, to spruce up and maintain “the command’s official website and related social media platforms, such as Facebook, Twitter, YouTube and Flickr.” Other officials will dig into the Afghan security ministries to advise key officials how to convince people they’re competent, energetic and not at all corrupt.

To non-Afghan eyes, USFOR-A’s got a pretty robust social media presence. Check out how often it tweets its messaging on Twitter. Its YouTube channel is filled with positive videos, and its Facebook page — folded into the NATO command’s page — has nearly 80,000 Likes. Is the war won yet?

Evidently not. The solicitation sees the Taliban doing a better communications job than the U.S.: ”To date, the Insurgents (INS) have undermined the credibility of USFOR-A, the International Community (IC), and Government of the Islamic Republic of Afghanistan (GIRoA) through effective use of the information environment, albeit without a commensurate increase in their own credibility.” Guess the Army thinks the Taliban’s recent English-language tweeting and SMS terror campaign is having an impact. Or that Gen. Stanley McChrystal’s 2009 plea to revamp the war’s communications apparatus didn’t have the desired effect.

That problem’s magnified when it comes to the Afghan government, which is so corrupt that Ryan Crocker, Obama administration’s nominee for ambassador to Kabul, compared its perfidies to a “second insurgency” on Wednesday. The answer? “[C]ulturally-astute and culturally-attuned communication and public affairs advisement” to mouthpieces for the ministries of Defense and Interior.

What will those advisers do? The short answer is teach them how to spin. The long answer: “better align media reporting and public perception and proactively engage opinion-shapers, from media to key leaders, in order to bring these attributes of the information landscape into alignment.”

This is only partially about gaining or keeping Afghan support. The bolstered social networking push needs to have rapid translation into Dari and Pashto, as well as ceaselessly nimble translations of the local press so the military gets feedback, the solicitation says. But it’s primarily to “inform key audiences” — that is, “media and civilian populations internationally and within the region” about USFOR-A spin. And when the best that the smooth diplomat Crocker can tell the Senate about the war is that it’s “not… hopeless,” it’s no wonder that the Army thinks USFOR-A needs all the communications help it can get.

- As seen in Wired

A new Columbia University study found that the use of Internet search engines alters the way the brain stores information.

Is Google making human memory obsolete? asked Matt Peckham in Time.com. That’s the question raised by a new Columbia University study, which found that the use of Internet search engines like Google and Yahoo changes the way the brain stores information. In a series of experiments, researchers found that student subjects quickly forgot information they’d entered into a computer, if they believed they could just retrieve it from the computer later. In another test, subjects were asked to remember a string of facts and which folders these facts were stored in. To the researchers’ surprise, the subjects recalled the correct folders—but not the information itself. What this study reveals, said Kari Lipschutz in Adweek, is that we’re adapting to a powerful new technology by altering how we think. In effect, “Google is becoming your brain’s external hard drive.”

As one who likes my brain the way it is, said Jakob Nielsen in Businessweek.com, I find this pretty alarming. It’s certainly convenient to, say, pull up any historical fact in a microsecond. But for a sense of the relative strength of European navies during the Renaissance, and how the struggle for power in that era has shaped the modern world, I still read a book or two—and weave that information into my memory. That’s what you call learning, and it’s what leads to “deep understanding.” The Web has its uses, but mainly, it “fragments information into tiny nuggets that can be digested in a two-minute visit.”

Socrates made a similar complaint in 370 B.C., said Ronald Bailey in Reason. That was long before Google, of course, but back then, the Greek philosopher was worried that writing was making human beings dumber. The written word transmits merely “the appearance of wisdom,” Socrates said, arguing that it would diminish the importance of memory and extemporaneous speech. He was wrong. So are the people who think Google will make us illiterate and shallow, said David Alan Grier in Businessweek.com. Over the last decade, Google and the Internet have raised research standards, stimulated political argument and discussion of thousands of topics, and given any individual with a computer instant access to an ever-expanding body of human knowledge. Does Google “provide all the information that we will ever need?” Of course not. Does it, on the whole, make us smarter? Sure it does.

- As seen in The Week

The former director of MoveOn.org, Eli Pariser, shows how Google, Facebook, and other sites track your mouse clicks so they can filter results and tailor them to your preferences.

The idea of the Internet as a free and open conversation “is fast becoming quaint,” said Jesse Singal in The Boston Globe. Not long ago, it was still possible to hope that the Internet would forever be a “clearinghouse of information and fierce debate,” a place where users would constantly be confronted by new and challenging ideas. As Eli Pariser observes, things haven’t turned out that way. Pariser’s Google isn’t your Google. Even his CNN.com isn’t your CNN.com. Instead, the pages many of us see have been tailored to who we are, where we live, and what we’ve clicked on. Pariser, the former director of the liberal activist group MoveOn.org, liked to monitor the opinions of conservative pundits using Facebook; one day, the pundits disappeared. Google had filtered his “news feed” not for political reasons, but to limit his updates to “friends” he’d interacted with.

Welcome to what’s euphemistically called the “personalized” Web, said Christopher Caldwell in the Financial Times. Google, Facebook, Amazon.com, and other “filtering Goliaths” are forever tracking your mouse clicks and keystrokes in order to feed you the news you’re likely to want and the kind of products and advertising pitches you’re likely to respond to. The Internet isn’t even tailored to suit your tastes, really. It’s “personalized the way a blackmail note is personalized—to better fit your particular vulnerabilities.” Yet even our most benign impulses can lead us into cul-de-sacs, said The Economist. As filtering continues to privilege the popular above the unpopular, “people will be invisibly steered away from important issues that are unpleasant or complex, such as homelessness or foreign policy.”

“There’s another problem with filters: People like them,” said Paul Boutin in The Wall Street Journal. In a book that’s mostly a “powerful indictment” of a system that threatens to turn us all into ill-informed partisans, Pariser “fumbles around in search of a solution” because he knows that the Internet is too unwieldy now to be navigated without filtering software. Even so, “The Filter Bubble is well-timed” because the threat it describes is “real but not yet pandemic.” As Pariser notes, Google and Facebook both provide ways that users can disable personalization filters if they choose to. What’s more, the effects of filtering are sometimes mild. “In a test I conducted myself,” I recently asked a handful of Google users across the country to search a phrase in the news and we came up with almost identical results. “To tell the truth, we were kind of disappointed.” - Get the book The Filter Bubble: What the Internet Is Hiding From You on Amazon.com!

- As seen in The Week

A Social Network for Seniors
Proust.com encourages older users to share memories and life stories by prompting them with questions. Barry Diller’s IAC this week launched a social networking site specifically designed with senior citizens in mind, said Austin Carr in FastCompany.com. Proust.com encourages older users to share memories and life stories by prompting them with questions about cherished events like their first kiss and favorite birthdays. Co-founder Tom Cortese said the idea of preserving family stories came to him after watching his grandmother battle dementia. “It was just this process of seeing memories go by the wayside,” he said. “There were so many stories I wish I knew about her life.” Modeled after a questionnaire devised by the master of nostalgia, French novelist Marcel Proust, the site helps users craft personal histories through its Q&A format. It also allows members and close family to purchase e-books and even physical copies of the digital autobiographies.

Ryan Seacrest's Fear of BlackBerry Neck
Ryan Seacrest is terrified of contracting “BlackBerry neck,” says the National Enquirer. The distinctive pattern of unsightly creases and wrinkles is caused by spending hours with a bent neck, looking down at one’s smart phone. The American Idol host is on his BlackBerry all day, and a source says he “keeps showing everybody his neck and asking if they can see anything. Now he’s trying to train himself to text without bending.”

Taking a Byte out of Cybercrime
Tens of thousands of new malicious pieces of software are being identified every day. The fight against hackers is projected to cost U.S. companies $130 billion in 2011, triple what they paid in 2006, said David Goldman in CNNMoney.com. This “rising tide of online crime” could be even more dangerous than the cyberwar the Pentagon fears, said Noah Shachtman in The Washington Post. With tens of thousands of new malicious pieces of software (malware) being identified each day, the Web could soon look “like the South Bronx circa 1989—a place where crooks hold such sway that honest people find it hard to live or work there.” Yet it’s only a “relatively small number of companies that support the criminal underground.” Half the world’s spam comes from just 1 percent of Internet service providers (ISPs). More data might lead us right to the criminals, but currently only 30 percent of companies report all of their data breaches.

The ID10T Story of the Week
A fugitive by the name of Victor Burgos taunted police on his Facebook page, posting "Catch me if you can. I'm in Brooklyn." Cops quickly tracked down Burgos to an apartment in Brookly where he was sitting at a computer with his Facebook page open. Uh dewd, it's called using the privacy setting?

Three Reasons Why Millionaires Love Facebook And Hate Twitter
Millionaires are signing up for Facebook in droves, but dropping out of Twitter, according to a new survey reported on by the Wall Street Journal. Julie Zeveloff of Business Insider says the survey, by Spectrem Group, found that 46% of online users with investible assets of $1 million or more are members of Facebook, up from 26% a year ago. The number of millionaire Twitter users, on the other hand, decreased from 5% to 3%.

There are three reasons for the difference in millionaire usage between the two sites, which are often mentioned in the same breath. First, Twitter is super open, making it tough for "control freak" millionaires to filter information. Facebook, meanwhile, has plenty of privacy settings. The second factor is age. From the WSJ: According to the study, among those with $5 million or more in investible assets, the boomers are slightly more likely to use Facebook than the youngest investors — 56% vs. 50%, respectively. (Warren Buffett is an exception, of course). Twitter was generally more popular with the younger-millionaire crowd. Finally, Twitter is a broadcasting tool, while Facebook is a networking tool. Savvy millionaires prefer the latter.

And finally, one of the perils of online relationships...
Cheryl Gray, 50, of Michigan is suing Wylie Iwan, 35, of Washington state after he ended their online relationship. Gray claims that after "meeting" Iwan on Facebook, she bought him gifts and spent hours a day communicating with him, before Iwan met someone else and disparaged her on Facebook. "I did nothing wrong," said Iwan. "It was an online relationship."

- As seen in The Week

Officials in Indiana have stopped requiring schools to teach third graders the art of cursive handwriting. In a few decades, no one who grew up in Indiana will be able to sign his or her name, said Theodore Dalrymple in The Wall Street Journal. That’s because state officials have stopped requiring schools to teach third graders the art of cursive handwriting—the looping, joined-up letters that have stood for centuries as a sign of education and sophistication.

Instead, students will be encouraged to focus on keyboard skills, on the principle that almost all writing today is done on a computer and a cell phone. Other states may soon follow, since the federal government’s core standards for schools make no mention of cursive handwriting. This is sad—and extremely shortsighted. Developing their own handwriting gives young people a powerful, and tactile, sense of their individuality and character. And when these schoolchildren grow up and have to sign a marriage certificate or will, will they need to “hire an out-of-stater or immigrant” to do it for them?

If only I could hire someone to sign my name, said Craig McInnes in The Vancouver Sun. I am “cursively challenged,” and the “meaningless scrawl” I call my signature comes out differently every time. Indeed, my handwriting has always been awful, no matter how many school drills I performed. Yet people still insist you can read a person’s character from their longhand. I live in fear of “having to write even short phrases on birthday cards,” in case the recipient concludes that I am an illiterate half-wit. Romantics may pine for the past, but give me a keyboard any day. In today’s workplace, said Kayla Webley in Time.com, knowing how to type is a vital skill. Knowing how to write longhand is as useful as “being able to churn butter.”

Cursive is far more than an “irrelevant relic” of the 20th century, said Mark Bennett in the Terre Haute, Ind., Tribune-Star. Studies have found that handwriting boosts fine motor skills in children, and writing things out by hand enhances comprehension and learning. Just as schools still teach math, even though “most of us rely on calculators to divide and multiply,” so should school districts continue to teach children both how to craft handwritten notes and how to type. Fortunately, many of Indiana’s third-grade teachers understand this, and say they’ll continue to teach cursive even if it isn’t required. The writing’s on the wall: Man cannot communicate by texting alone.

- As seen in The Week
Brought to you by NetLingo: Improve Your Internet IQ

When on Craig'slist be sure to deal locally, insist on cash, do some research, and pay cautiously.

1. Deal locally. Follow the same common-sense precautions you would if listing or answering a traditional classified ad. Make deals with local people whenever possible so that you’ll be able to meet face to face.

2. Insist on cash. “Fake checks and money orders are common.” If you accept one as a payment, your bank will “hold you—not the buyer—responsible.”

3. Do some research. When you can’t deal locally, check up on the other party: Get a street address and look it up on a White Pages service such as whitepages.com. If there’s a listing, “that’s a pretty good start” toward establishing your counterpart’s baseline reliability. Google the person, too.

4. Pay cautiously. Don’t ever wire money: Only scammers demand it. And “for God’s sake,” don’t e-mail your credit card numbers.

America’s companies should reconsider the value of “a well-assembled team that may not dazzle with individual brilliance but overwhelms with collective capability,” said Bill Taylor in Harvard Business Review.

America’s bosses are too impressed by superstars, said Bill Taylor. Facebook’s Mark Zuckerberg claims that employees who are “exceptional in their role” are “100 times better” than those who are just pretty good. But he would say that, wouldn’t he? He has to defend his $47 million purchase of a company, FriendFeed, simply to acquire—or, as some say, “acqhire”—its employees at a cost of about $4 million apiece. Does that really make sense?

“If you are building a company, would you prefer one standout person over 100 pretty good people?” Consider how the team players of the Boston Bruins beat the star-studded Vancouver Canucks in the Stanley Cup, or how the Dallas Mavericks shamed LeBron James and the Miami Heat. Our fascination with “the Free Agent, the lone wolf, the techno-rebel with a cause” has gone too far. America’s companies should reconsider the value of “a well-assembled team that may not dazzle with individual brilliance but overwhelms with collective capability.”
- As seen in The Week

The University of Iowa’s Henry B. Tippie School of Management is offering a full scholarship worth $37,240 to the MBA program applicant with the best answer to their essay question. The catch: The answer must be in the form of a tweet, 140 characters or less.

Think of it as a chance for a prospective MBA student to hone his or her elevator pitch, says Jodi Schafer, Tippie's director of admissions and financial aid. "That's sort of the power statement you need to sell yourself quickly and concisely, the way you have to sell yourself quickly and concisely in business," she told Yahoo! Shine as reported by Lylah M. Alphonse.

The question is pretty straight forward: "What makes you an exceptional Tippie Full-Time MBA candidate and future MBA hire? Creativity Encouraged!" But crafting a 140-character answer is harder than it looks. (In fact, this paragraph itself is twice as long as the answer can be.)

So how are you supposed to sell yourself succinctly without selling yourself short? Schafer offered a tip: Just like on Twitter, applicants can use abbreviated links to direct the admissions officers to a more well-rounded answer posted on YouTube, Facebook, or a blog. "Personally, that's what I'd like to see," Schafer said. "People sending me elsewhere."

There's a one-tweet-per-applicant limit, and you shouldn't actually post your tweet on Twitter; to keep things confidential, students should send their tweet-like answers to the admissions office, along with the rest of the official application. The $85 application fee will be waived for students who submit the 140-character answers, and standard-length responses, usually about 450 words, are also acceptable—but not eligible for that full financial award package.

"Social media has been shown to be a powerful tool for business communication, so it makes sense that our applicants demonstrate an ability to use it," Colleen Downie, senior assistant dean of the full-time MBA program, pointed out on the Tippie MBA blog. "This is a way for prospective students to show us that they embrace innovation and are comfortable using the kind of media and technology driving so many changes in business."

According to Business Week, 307 people applied to Tippie's full-time MBA program last year. Schafer said that applications are up slightly so far this year. Given that applying to any graduate program takes a lot of preparation, "We never intended that our applications would jump drastically," Schafer explained. "We really don't expect to see the impact of this until 2012." That's when the "application tweet" will be open to all students, international and domestic. "There are a lot of people who have expressed interest, but they can't move their family or take the GMAT this quickly," she added.

The school's essay-by-tweet experiment is open to U.S.-based students only and runs through July 28. A scholarship winner will be announced on August 4.

A few other organizations are hopping on the Twitter bandwagon, though they aren't offering as generous a package as the University of Iowa. KFC (Yes, that KFC, Kentucky Fried Chicken) is offering high school seniors a chance to be awarded up to $20,000 over four years for a single great tweet. Scholarship.com's "Short and Tweet" program encourages students to "sum up your college experience in 140 characters of less and possibly win $1,000 or a Kindle for school," and The 140 Scholarship offers three different awards for students who "write a Tweet highlighting how we can use Twitter to improve the world."

Brought to you by NetLingo: Improve Your Internet IQ

The world of website names is about to be completely revolutionized. At the moment, a Web address can only end with one of 22 suffixes — .com, .org and .net are among the most popular — but in the near future websites could end with more tailored suffixes such as .kids, .shop or .nyc (for a big city like New York).

The body in charge of deciding the rules for website names, ICANN (International Corporation for Assigned Names and Numbers), announced in June, 2011 that it will liberalize the market of address endings — also known as gTLD’s, generic top-level domains — allowing anyone to choose whatever suffix they want for their website, including ideograms and Arabic characters.

The Internet community, governments and companies have been campaigning for the liberalization of websites’ names for years. But with a customized domain name to cost around $185,000, it is expected that only big organizations will apply for now. “It may also take twice that amount to operate and maintain a proper gTLD of their own, a condition ICANN has made obligatory for all applicants,” points out Robin Wauters of TechCrunch.com. “The question is if the advantages of owning a ‘brand domain’ justify the high costs involved.”

As seen in N.Y. Metro, Beatrice Bedeschi interviews Brad White, ICANN’ s director of global media affairs.

What are the main changes you expect to happen after this decision?

That is the most exciting part of it: We don’t know, in the sense that now it is up to the creativity of the people, and their capacity to imagine new ideas. Nobody could forecast the success of Twitter or Facebook, until they completely changed the way we interact on the Web.

Do you think that companies will be forced to buy a customized name just to protect their brand?

There are safeguards built into the system, with strict rules on how to apply and what documentation to present. In other words, if someone applies for a specific suffix with the name of a company or a brand, we check that he is acting on behalf of the company and has the right to do so.

Do you think the $185,000 fee will prevent people from applying?

That’s the fee you have to pay just for the registration of the domain. Then you have to add all the money it needs to be administered. And one can make money by selling second-level domains afterward. The application is open to everyone, but of course we expect big companies to apply mostly.

“This may turn out to be the decision with the most repercussions ever taken by ICANN,” says technology writer Robin Wauters from TechCrunch.com. “It may represent an excellent opportunity for companies, organizations and cities worldwide to benefit from strong branding. On the other hand, the new extensions might cause confusion with end users.”

In May, 2011, Indiana joined 31 other states when it passed stiff new laws prohibiting texting behind the wheel. Under the new law, effective July 1, Indiana drivers face a maximum fine of $500 if caught texting. Drivers under 18 are also prohibited from all cell phone use. With the addition of Indiana, 32 states, the District of Columbia, and Guam have now banned text messaging by all drivers. Furthermore, eight states, the District of Columbia and the U.S. Virgin Islands have prohibited all handheld cell phone use while driving. According to the U.S. Department of Transportation, distraction behind the wheel is still a major factor in many serious car crashes, with texting and hand-held cellphone use being the top culprits.

If I've told you once, I'll tell you again, you must manage your digital footprint and keep your digital doppelganger in line! Posting racy photos and controversial remarks won’t get you as much press as former Rep. Anthony Weiner’s sexting display of his political briefs, but they can cost you in your online job search.

This has been a constant warning to job applicants, but the threat is more real than ever now that the Federal Trade Commission has allowed Social Intelligence Corporation to perform background checks on the Internet activity of job seekers. This means that your entire online history is fair game — even if you think it is private.

A recent Vault.com survey as reported in AM NY showed that while 93 percent of employers claim they haven’t rejected a candidate based on their social media presence, more than a third of recruiters do examine the social networks of applicants. That number is probably higher than they would like to admit, and will be even higher in the future now that there are companies out there willing to do such work.

So what’s a job seeker to do?

1. Stop trusting privacy settings - Privacy settings are not 100 percent reliable. If someone wants to find information out about you, they will. The fact that you tried to make it private won’t stop them from using that information against you. The less you trust a privacy setting, the more you might want to stop posting objectionable content.

2. Keep your image professional - According to the Vault survey, 60 percent of recruiters thought candidates should take steps to hide their personal pictures, and only 51 percent of job seekers said they actually do. But why post them in the first place? Pictures of you drinking or scantily clothed, or even that fun shot of you holding a samurai sword, could make you appear to be a risk in a recruiter’s eyes, no matter how cool you look to your friends. The truth is, you don’t look cool without a job, so stop sabotaging your search.

3. Your friends can hurt your career - It only takes one friend tagging a photo of you looking intoxicated — which will put the picture on your profile —to ruin your chances at getting a job. Recruiters will see these pictures. Ask your friends not to tag you in photos, and be vigilant and de-tag objectionable photos.

4. Keep your religious and political views to yourself - Before social media, it was said that you should never discuss religion or politics with friends. Follow that philosophy online.

5. Think of social media as your resume - You know you work hard; you know you always get the job done. Recruiters don’t. Put yourself in their shoes and make sure your online presence represents the type of person you would hire for a job. Until then, DQYDJ!

Everyone’s talking about using social media for job-hunting. But how, exactly, should you do that? Alexis Grant of U.S. News shows 10 smart and strategic ways to network your way into a job using three popular online tools: Facebook, Twitter, and LinkedIn.

1. Let people know you’re looking. Whether on LinkedIn, Facebook, or Twitter, let your friends and followers know that you’re looking for a job. Even better, tell them what type of job you’re looking for. They may not know of any openings right now, but if they know you’re available, they’ll think of you when a position opens up. That will help you hear about openings before they’re listed on popular job boards.

2. Don’t be afraid to network on Facebook. Facebook may be for fun, but don’t make the mistake of overlooking your network there, especially if you already have hundreds of friends. Facebook can sometimes be more useful for job hunting than LinkedIn, because friends who know you personally have more of a stake in helping you. They want you to succeed—so use that to your advantage.

3. Make sure your Facebook profile is private. Much of your Facebook profile is public by default, and you probably don’t want a potential employer browsing your personal updates. Under Account, then Privacy Settings, choose “Friends Only.” That way, an employer who Googles you won’t be able to see the details of your profile, your photos, or your personal status updates.

4. Find information about hiring managers. Before you submit your resume, look up the hiring manager on LinkedIn and Twitter. (If he’s smart, he’ll make his Facebook profile private.) LinkedIn profiles and Twitter feeds are gold mines of information on individuals. Knowing more about the person who’s hiring can help you tailor your cover letter to their needs and desires.

5. Hyperlink your resume. Add the URL for your Twitter handle and LinkedIn profile to your contact information on your resume. (But don’t add your Facebook profile, since that’s private.) Not only does this offer the employer another way of getting in touch with you and seeing how you interact online, it also shows that you’re social media-savvy, a skill valued by many employers.

6. Be strategic with Facebook lists. Facebook’s list feature allows you to continue building your network without worrying about professional contacts seeing your personal updates. Under Account, then Friends, create a new list, and customize your privacy settings so professional friends can only see what you want them to see. That way your close friends can still keep up with your photos and personal updates.

7. Create the connections you need to get the job. It’s all about who you know, right? Don’t just use the connections you already have. Figure out who you need to know to land a certain job—likely the hiring manager—and make that connection, whether by getting them to follow you on Twitter by retweeting their tweets, or growing your LinkedIn network until they become a third-degree connection. Twitter in particular offers opportunity to connect with professionals who might not otherwise give you the time of day.

8. Get Google on your side. If don’t like what pops up when you Google yourself (because you know an employer will Google you), create a LinkedIn profile. Fill out your profile completely and become active on the network. That will help push your profile to the top of Google’s search results, which means a potential employer will see what you want them to see.

9. Join industry chats on Twitter. Look for chats that revolve around your industry, or better yet, the industry you want to work in. Joining online conversations helps you keep up-to-date on the industry, meet helpful contacts, and showcase your expertise in your field. You may also want to network with other job seekers through weekly conversations like #jobhuntchat or #careerchat (see also: hashtag)

10. Seek out job-search advice. All three of these networks are great places to find advice on job-hunting and mingle with other job seekers. Join LinkedIn groups that focus on job search. Follow career experts on Twitter, and “like” their pages on Facebook. That way you’ll get tips for your search even when you’re not looking for them.

- As seen in U.S. News Brought to you by the NetLingo Blog