According to Charlie Kindel, at cek.log, Google will abandon Android.  Keep in mind this article is the opinion of the author. Google has not  actually decided to abandon Android (yet). Why will Google abandon Android? In short order, Google will launch their tablet. And in doing so they will start down the path of abandoning Android. Here's what he means...
The Google tablet will be called the “Google Play”. Brand is as much a part of the end-to-end experience as the user interface, device, OS, apps,  and services. Google will distance itself from the Android brand;  instead they will invest heavily in the Play brand. Fragmentation of  Android will accelerate.
As he explained in his article on how to think about Android fragmentation,  fragmentation is not the end of android, but means Google has lost  control of Android. Google has lost control of both the Android platform  and the Android brand.
Google is desperate to compete in the phone and tablet spaces (not to mention social networking).  Android is a perfectly suitable technical platform to build on, but as a  brand it is atrocious. In that article he suggested one of the tactics  Google will try to use to regain control of Android would be to “Invest  in the Nexus brand”.
Nexus is Google’s pure play.  The idea is a phone with a more rigidly defined user experience, more  consistent hardware, the latest OS with a consistent upgrade policy, a  single marketplace, and consistent (Google-endorsed) services. Charlie  loves this strategy from an end-user’s perspective. Nexus phones will  sell fairly well. But the numbers will pale in comparison to the  non-Nexus phones sold. But Nexus will only be “fairly” successful  because it is counter to what the carriers want and every dollar Google  spends on advertising it incents the device manufactures and carriers to  spend more on advertising their differentiated products. Nexus actually  worsens fragmentation along most axes by introducing yet another  “Android model” into the mix.
Charlie no longer believes Google  will invest in the Nexus brand (at least for tablets). Instead he's  betting the Google tablet will be called the “Google Play”. This makes  perfect sense given Google’s recent rebranding of the Android  Marketplace and consolidation of apps, music, books, and movies into a  unified Google Play.
Moving forward, Google will invest heavily  in the Play brand. To effectively create new brand you have to mute your  usage of other brands in the same space. At the most, any further use  of the term “Android” in consumer marketing and branding will be  relegated to “ingredient brand” status (“Certs with Retsin!”). Google  will start distancing itself from the Android brand completely.
Why?
Because  Android has become an ill-defined mess of a brand that Google does not  control. If Google wants to create a phenomenal end-to-end user  experience that has a chance of competing with the iPad juggernaut in  the tablet space they need to control all aspects of the experience. If  they are smart (and Charlie thinks they are) they will recognize that  brand is as much a part of the end-to-end experience as the user  interface, device, OS, apps, and services.
Remember how much  power the mobile operators and device manufacturers/OEMs are in the  mobile space? For the same reasons Windows Phone 7 struggles, so do  Google’s Nexus branded phones. But tablets are not phones and the power  of the MOs and OEMs is muted in the tablet space. A tightly controlled  user experience, device, OS, and services model built around the Google  Play brand can be successful even in the face of MOs and OEMs.
He  predicts Google will go so far as to push the Play brand over Android  even with developers. They’ve already started this with marketplace  submission and you can bet there will be a new, more stringent, app  certification program under the Google Play moniker in an attempt to  raise the quality of apps for the new Google Play tablet. Watch for  Google Play specific APIs and services as well.
Don’t believe,  for one second, Google building it’s own tablet and getting behind a  cohesive brand strategy will reduce Android fragmentation. It won’t. It  will accelerate fragmentation across all axes. Google knows this; which  is all the more reason they will abandon the Android brand and focus on  something they can control.
The tablet space is going to be  hugely entertaining in the next 6-9 months as Google makes this  transition, other Android-based tablet makers continue what they are  doing, the iPad continues to sell like gangbusters, and we see how  successful Microsoft is with Windows 8 ARM based tablets.
 As seen here: http://ceklog.kindel.com
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